New
Google's ThinkHoliday 2010 survey results reveal:
"Early shopper gets the gifts" - shoppers are researching and purchasing earlier than ever
"The connected consumer" - desktops and smartphone are integral to the purchase process of today's shopper
"New, hot products" - fastest rising search terms reveal shoppers' interests
51% of shoppers - research products online and then buy in-store
80% of smartphone users - likely to use apps
With Christmas and 2011 around the corner, now is a good time to fine tune your ecommerce web site to perfection. Here are a few suggestions:
Test your website with major web browsers
Ensure that your site performs just the same in Internet Explorer, Firefox, Chrome and Safari.
Monitor your internal search queries
Keeping an eye on what customers are searching for on your site helps you position your product mix.
Display your security badge
Ensure your checkout page and payment gateway is fully secure and you display the security logo prominently.
Make your returns and exchange policies clear and visible
Make it obvious that registering in order to checkout is mandatory.
Provide order status tracking facility
Customers shouldn't have to hunt around to find the status of their order.
Clearly define shipping times and options
Have a list of shipping options and last date to order to arrive by Christmas/New Year
Optimise your site graphics and source code to make it fast to download
Online shoppers do not like to wait. Completion is only a click away!
Use up-sell and cross-sell to push higher profit items
Get them in the door with great deals, and then offer them up-sell products that not only complement their purchase, but pad your bottom line as well!
Avoid excessive use of Flash
Mobile shoppers using an iPhone or iPad are on the rise thanks to Steve Jobs.
Invest in developing a customized iPhone App
Remember, 80% of smartphone users are likely to use apps
Contact information should be easy to find
An 800 number is a good idea.
Monitor Twitter trends and use Twitter search to keep up with the latest info
Social networks should be part of your e-marketing strategy
Last Minute Shopping Guide
Make it easy for last minute shoppers to find a gift on your site. "Gifts for her/him", "Gifts under $100″, are great ways to help customers decide on a gift.
May I recommend the ultimate online shopping site to you?
Visit TheGreenEcostore.com – Shop online for eco-friendly products while helping preserve our planet.
Send your comments to sharad@cyber-gear.com or visit www.sharadagarwal.com
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