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Dubai International (DXB), the world’s busiest international airport, has just made food ordering and duty-free shopping even easier, with the launch of DXB&More. From today, guests can make the most of their time before catching a flight by getting comfortable and reaching for their mobile and having the best of the airport retail and restaurant offering delivered directly.
DXB&more is a regional first mobile food, beverage and retail ordering service that provides a smooth, convenient alternative to shopping, dining in or waiting for an order to go, without the need to download an app.
How to use DXB&more
Airport guests travelling from DXB’s Terminal 3, B and C gates, can access the new proposition via the WOW-fi landing page, QR codes around the airport or DXBmore.com.
Once online, the process is simple and menus from DXB’s favourite restaurants and a great variety of Duty Free shopping – including perfumes, beauty and technology - is available to browse and order. Guests then have two options when finalising their purchase, to have it delivered directly to their gate or lounge, or to collect it themselves from the outlet.
Why DXB&more
The creation of DXB&more was in direct response to the ever-evolving needs of the busy traveller, providing a convenient alternative to shopping and dining before a flight.
Eugene Barry, EVP Commercial at Dubai Airports, who championed the implementation of the proposition said; “At Dubai Airports, we are focused on improving our guests’ experience across all physical and digital touchpoints through DXB. Clearly, the events of the past 18 months have accelerated key consumer trends and raised customer expectations around choice and convenience.
He continued; “Our objective is to create and test new ways of communicating with travellers before, during and after their journey with us, and raise awareness of the full range of shopping, dining, and hospitality experiences across our airport by integrating all of these channels on a single platform, while speaking directly to the consumer. It is also a way of supporting our important commercial partners and optimising opportunities jointly, by broadening the very definition of commercial boundaries and reshaping our partnerships.”
Ambitions for the growth of DXB&more will see the platform develop into an all-encompassing digital DXB experience, bringing together digital entertainment partners, more shopping and live experiences to guests already in the airport and those who are due to travel.
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