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Dubai Press Club (DPC) is all set to hold the fifth edition of the Emirati Media Forum (EMF) on May 25, with the participation of 100 distinguished media and social media personalities.
DPC, the Forum organiser, on Tuesday, announced the full agenda of the one-day event, which is being organised under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Bringing together key Emirati media figures, heads of UAE media institutions, managing editors, editors-in-chief of local newspapers, senior writers, thinkers, intellectuals and academics, the Forum is a unique platform for dialogue on the regional media landscape, the impact of recent global developments on the sector and the future of the industry.
Featuring four main sessions, the Forum serves as a unique opportunity for Emirati media to assess current scenarios and explore opportunities to contribute to the media’s development. Forum sessions will discuss topics such as the future of local media, its ability to compete regionally and internationally, the UAE’s current media strategy, the challenges facing the media industry over the next few years and the importance of staying abreast of the latest technologies. The second part of the Forum will have a special focus on the impact of social media influencers and content produced on social media networks.
Diversified Topics The Forum’s sessions, which are being organised in the form of open discussions, will feature 100 media and social media personalities. One of the Forum’s main sessions featuring Dr. Sultan Ahmed Al Jaber, UAE Minister of State and Chairman of the UAE National Media Council, will take an in-depth look at the importance of developing a clear UAE media strategy that supports the country’s future aspirations. The session will also highlight the role of media in creating accurate and reliable content and new growth opportunities in the Emirati media landscape.
Media’s Role in Times of Crisis In light of the challenges affecting the region, one of the Forum’s session featuring Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council, will shed light on the media’s crucial role in times of crisis and the need to enhance the media coverage for crisis management. The session will explore the importance of ensuring the media becomes a channel for keeping the public informed.
UAE Social Media Under Spotlight This year’s edition of the Forum will also put the spotlight on the contributions of Emirati influencers, including how they can positively use their platforms to serve the community. Sheikh Rashid bin Humaid Al Nuaimi, Chairman of the Ajman Municipality and Planning Department, will be among the participants of a session discussing the role Emirati influencers play on various social media platforms and their level of influence in their communities and across the region.
Meanwhile, the Forum’s closing session will have a special focus on exploring social media content produced in the UAE and its influence beyond the local landscape. This session will also look at how social media content can be improved and presented more innovatively.
Commenting on the occasion, Mona Ghanem Al Marri, President of the Dubai Press Club and Chairperson of the EMF Organising Committee, said "The Emirati media has gone through several stages of development during which it has received the leadership’s support and encouragement. Their support for the media’s growth is based on a strong belief in the fundamental role the sector plays in national development. For the Emirati media to maximise its potential, media institutions should exert more efforts to enhance the sector’s contributions to the community."
She added: "Through the Emirati Media Forum, we seek to promote a dialogue on the reality of local media and discuss various perspectives on enhancing the sector and raising its ability to cope with local, regional and international developments."
Al Marri further said that decision-makers and media officials will engage in discussions with the audience on measures that can be taken to expand the positive influence of Emirati media at both local and international levels. "The responsibility of the local media is not limited to serving the UAE citizen, it is a responsibility that has a strategic dimension," she said, adding that local media should be able to expand its reach to regional and international audiences.
Maitha Buhumaid, Director of the Dubai Press Club, said that the Forum will feature conversations on topical media issues in the presence of key media figures. She added that the event will see leading media personalities, social media figures, academics experts, researchers, coming together to share their views and perspectives on various industry issues.
"Our leadership recognises the media as a key partner in the UAE’s development march and strongly believes in its role as a mirror that reflects society's issues, aspirations and ambitions, as well as an important platform to highlight positive achievements," said Buhumaid.
She called on all media players to adopt a comprehensive vision for the future based on transparency and openness, through which the sector will play a stronger role in meeting the community’s aspirations.
The Emirati Media Forum is a platform for dialogue between players across the media spectrum. It provides an opportunity to discuss developments in the media industry as well as local and regional issues, while providing a bridge of communication between local media organisations, journalists, experts and specialists in various media fields. It also seeks to give local media outlets insights and knowledge on how they can develop the leadership capabilities required to excel and sustain their growth.
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