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For the tenth year in a row National Bonds, the UAE’s leading Sahri’a Saving and Investment Company, is distributing ‘Eidiyah’ to more than 1000 lucky minor bondholders. ‘Eidiyah’ is an annual initiative that rewards minor bondholders via special electronic draws for AED 50 held in celebration of Eid Al Adha.
As part of its efforts to encourage financial literacy among children and young adults residing in the emirates, National Bonds has also allocated 200 daily prizes totaling AED 200,000 monthly for minors as part of its rewards program widely considered the largest in the UAE.
Speaking on the initiative, Ahmed Bibars, Executive Director of Retail Business and Distribution at National Bonds, said: "The Eidiyah tradition at National Bonds has transformed into an annual ritual that we now leverage to encourage the younger generation to save regularly. Through this initiative, we also help minors to better understand the value of money and educate them about securing a stable future for themselves, their families and society as a whole.”
“At National Bonds, we believe that the family is a key pillar of our society and has the biggest influence in raising a responsible individual. We seek to raise awareness among families about the importance of bringing up their children with a culture of saving, and holding them responsible for their own budget management. This will educate them in optimally managing their finances and guide them in making mature spending decisions in the future.” Bibars added.
National Bonds would like to convey it’s warmest Eid greetings to President His Highness Shaikh Khalifa Bin Zayed Al Nahyan, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and members of the Supreme Council of the United Arab Emirates, on this joyous occasion.
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