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The Government of the UAE has launched the new domain name of its official portal to become the first government domain in the world composed of a single letter (U), to facilitate the public access to information, services, projects, strategies and laws in the UAE.
The new domain name, developed in cooperation between The Prime Minister’s Office at the Ministry of Cabinet Affairs and the Future and the Telecommunications Regulatory Authority (TRA), is composed of the initials of the United Arab Emirates (u.ae). The first letter is the domain name, while the second and third letters form the UAE’s country code Top Level Domain “.ae”.
The official portal of the UAE Government is a comprehensive platform for all government services and information, as well as important data and information related to vital sectors in the UAE, including education, economy, business, infrastructure, residency regulations, health, national policies and strategies, and others.
Commenting on the new domain name, H.E. Hamad Obaid Al Mansoori, TRA Director General, said: ‘The new domain name of the UAE Government portal embodies the meaning of innovation, which is simple and easy to remember. It also reflects the centrality of the people in the government's concerns with its various projects, programs and plans. The adoption of the new domain name comes at an important stage of the digital transformation, in which we enter the era of the Fourth Industrial Revolution, the smart city, and the government of Artificial Intelligence. We are guided by our wise leadership directives to adopt a culture of innovation and creativity as a way to assert our nation’s leadership and our community’s happiness.”
H.E. Al Mansoori added: “The most important message of the new domain name is the focus on people. It is a message from the UAE leadership that you are the goal, you are the purpose, you are the bet, you are the government, and you are the United Arab Emirates. We enter the digital age through the u.ae portal, to tell the world that the people are the ultimate goal of the UAE Government. The people in the broad sense of participation, tolerance, peace, prosperity, happiness, wellbeing, and sustainable development. The “u.ae” mission is that we are all our partners in future making. “
A comprehensive portal
The informative side of the portal includes facts and figures on the UAE Government organizational structure, the founding fathers, the UAE strategies and initiatives, and development goals and plans. The portal also includes an e-participation platform that contains an online forum, blogs, surveys, polls, Chatbot, and links to the mGovernment pages on social medial such as Facebook, twitter, YouTube and others.
The number of visits to the portal's pages reached about seven and a half million, while the number of page views of the portal was more than 12 million. In 2018, the number of users reached about 5 million.
Shaping the digital future
The new logo of the UAE Government portal reflects the values of leadership, unity, people happiness, and authenticity. Additionally, it includes all the colors of the UAE flag. With the combination of the new name and logo, the official UAE Government portal will be an open message to the customers including visitors, residents, citizens, and investors that the UAE e-presence will be stronger during the next phase, through focusing on digitalization, AI, and Internet of Things applications to serve the individuals and community.
TRA has launched a global promotional campaign to explain the dimensions of the single-letter domain used for the UAE Government website, its meanings and messages, in particular, combining digital, national and humanitarian dimensions.
The campaign will highlight the UAE's efforts in shaping the digital future and entering the era of artificial intelligence, the fourth industrial revolution and future technology. Emphasis will also be placed on the relationship between the domain content and the UAE's commitment to the United Nations Sustainable Development Goals.
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