Dubai Airports Partners With XDubai For One-Of-A-Kind Stunt Embodying Dubai’s Ambitious Spirit #Dubai - Dubai City Guide
Guest Posts, Link Building, SEO, Pay-Per-Click campaigns
Advanced Search
Home / News / News Archive
News Archive
   

Dubai Airports Partners With XDubai For One-Of-A-Kind Stunt Embodying Dubai’s Ambitious Spirit
(13 February 2019)

 

Dubai Airports has partnered with action sports brand XDubai to deliver an incredible one-of-a-kind stunt by Emirati athlete and skydiver Mohammed Baker, as part of the new DXB brand which aims to position the world’s busiest international airport as a major destination for culture, hospitality, and entertainment.

The stunning showcase, captured in a short film released by both Dubai Airports and XDubai, just following the refreshed brand reveal today, captures what is believed to be the world’s longest skydive swoop under a fixed structure.

As showcased in the video, skydiver Mohammed Baker jumps out of a helicopter with a parachute emblazoned with the new DXB brand, gliding through the Dubai sky before performing one of the world’s longest skydive swoops - measuring 112m - under the Sheikh Zayed Road bridge. With Downtown Dubai providing a stunning backdrop, the video also showcases various stunts performed by six XDubai athletes including Hollywood stuntman, Damien Walters; wakeboarder, JB O’Neill, parkour athletes Lynn Jung and Kie Willis; BMX rider, Ola Selsjord; and obstacle course racer, Barbara Company. A stunning cliff dive from Sheikh Zayed Road bridge into the Dubai Canal was also performed by Murilo Galvez, engaged by XDubai specifically for the occasion.

Commenting on the stunt showcase Anita Mehra, SVP – Communication & Reputation, Dubai Airports said: “With the refreshed direction we are taking at DXB, our aim is to create the best of experiences for our esteemed customers – one that connects different cultures and captures the true spirit of Dubai. Our partnership with XDubai and this stunt are in line with that direction, symbolising Dubai’s spirit of adventure and ambition, as well as our vision to push boundaries and create exciting new experiences.”

The stunt was showcased at an official event attended by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports, Paul Griffiths, Chief Executive Officer of Dubai Airports, as well as VVIPs and global media.

Mohammed Javad, General Manager of XDubai commented, “Since our inception, XDubai has not only inspired people around the world to defy their limits, but also put the spotlight on our home base of Dubai. Both Dubai Airports and XDubai are a product of the emirate’s ambitions - to show the world just what is possible with innovation, collaboration and determination – and this partnership to showcase the new DXB brand once again, did just that.”

The refreshed DXB brand embodies the unique values of its home city, Dubai, demonstrating unmatched hospitality, a culture of vibrant imagination, openness to fresh ideas, and a mesmerising mosaic of exciting and inspiring experiences.

As such, DXB’s new visual identity takes the shape of two arrows meeting to form a three-dimensional ‘X’ in DXB – representing the ‘space in between’ landing and take-off, and all the thrilling opportunities available to discerning travellers.

We accept Guest Posts


DubaiCityGuide.com is owned and managed by Cyber Gear



  All fields are mandatory
Your Name
Email
City
Country
Your Comments
 Max 250 characters - Word Count :
Image Verification
Change Image

     
 
email print
 

Sponsored By : PressReleaseNetwork.com           Sponsored Opportunities

       
       
   
       

Hotels hotels Check out Hotels in Dubai
Shopping shopping A complete Mall & Store Guide
Dining dining Eating out at the coolest spots
Sightseeing sightseeing Things to see & do
DCG Recommends dcg recommends Best of the best in Entertainment
News Alerts
News Alerts
Stay ahead with dubai news
dcg mobile
dcg Mobile
With you wherever you go
rss feed
RSS Feeds
Get the latest
dubai blog
Dubai Blog
Your space, your voice
sitemap
Sitemap
DCG at a glance