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DV Global Link, the joint venture between Italian Exhibition Group and Dubai World Trade Centre, has signed a Memorandum of Understanding with ANFAO, the Italian Optical Goods Manufacturers’ Association, a Confindustria associate. The agreement initiates the establishment of a partnership, which will lead to the participation of ANFAO member companies at the Dubai Optical Show - Vision X (DOS – VX), the exhibition dedicated to the eyewear sector, scheduled to take place in Dubai from 13th to 15th November.
Thanks to the agreement between DV Global Link and ANFAO, Italian companies will have a prestigious platform at their disposal to develop business in the MENA (Middle East and North Africa) region and Central Africa and Central Asia.
The innovative format developed for the revamped DOS – Vision X (a show that has been staged in the Middle East for several years) will produce a series of structural new entries. First and foremost, there will be a significant strengthening of Business Matchmaking services with pre-organized meetings with selected and highly profile buyers. There will also be an incoming international buyer programme and a new area specifically for fashion/design. Exactly in that area, as a result of the crucial contribution of ITA - Italian Trade Agency, 20 Italian companies from the optical sector will be present for the first time in Dubai, where they will make the most of exhibiting their products.
The agreement between DV Global Link and ANFAO lays the foundations for developing a unique B2B platform in the Middle East and Indian sub-continent. The collaboration will enable Italian producers to boost their inimitable know-how in the optics and eyewear sector in a market that has extremely high potential for growth.
The value of this partnership is based on the style of the very best Italian manufacturing. It unites IEG’s organisational ability to those of ANFAO, the association that groups together all the top Italian eyewear companies along the entire production chain and organises MIDO – the International Optics, Optometry and Ophthalmology Show.
Each aspect of the agreement is made all the more beneficial by the advantages of the location’s geographical position: Dubai is a unique magnet in terms of logistics, since one third of the world’s population are within a 4-hour flight range from the city. DV Global Link has made sure all of its business know-how, skills and expertise are available as it carries out all the necessary actions to promote the Italian companies taking part in DOS – VX, including planning events, recruiting buyers, organising specific meetings, and managing all the promotional aspects and contacts with the sector’s international press.
The event is being promoted internationally through a Road Show that has already stopped off in some key strategic countries including Saudi Arabia, Kuwait, India, Jordan, and Egypt. This new edition of the Dubai Optical Show – Vision X will unite the optics and eyewear sector by combining the latest fashion trends, the best design brands, along with the sector’s leading brands and distribution network in order to share new collections and products.
The event is to be held on 13th and 14th November from 10 am to 6 pm, and on 15th November, from 10 am to 5 pm in the Dubai World Trade Centre.
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