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Roads and Transport Authority (RTA) in Dubai has developed a new plan for promoting traffic awareness in Dubai schools and nurseries for the new academic year 2018-2019. The plan focuses on interacting with students through visual aids along with e-surveys to monitor their satisfaction and benefit.
RTA has a strategy for promoting the traffic culture amongst students and children with the aim of eradicating schools of serious traffic accidents. Over the past five years, we have succeeded in achieving zero fatality in school zones, attributing to a combination of engineering, technical and awareness measures undertaken by RTA. RTA plan for the new academic year is to maintain that clean record.
Awareness events targeting students are a key component of the traffic awareness strategy applied by RTA all over Dubai. The school events are coordinated with the Ministry of Education, Dubai Educational Zone and the Knowledge & Human Development Authority.
Visual presentations were tailored made, catering different educational age groups in schools across Dubai. The teams have also prepared written and e-surveys configured to different school levels, which will run before and after the awareness events. The aim is to detect changes triggered in the activity and awareness of students.
The educational programs include awareness lectures for school bus drivers and parents in addition to educational messages via social media channels, outdoor ads, and e-media. Traffic accidents in school zones are mainly due to the lack of drivers’ attentiveness and failure to anticipate students conduct in these areas.
“Traffic awareness masters at the department will intensify their visits to schools and nurseries at the start of the new academic year. They will hold awareness events and distribute the monthly Salama magazine, which September issue includes a series of drawings and stories focused on the new school year and the avoidance of traffic accidents.
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