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RTA’s Dubai Taxi Corporation (DTC) has recently opened the Customers’ Care Centre and launched Customer’s Relations Management (CRM) System. The move goes with the course of DTC’s drive to raise customers’ satisfaction, and enhance corporate profile among all customers in line with its vision, “Pioneers in Passenger Transport Services.”
“Launching the Customers’ Care Centre and CRM System constitutes a paradigm shift in realizing DTC’s objective of improving services on offer to residents & visitors of Dubai. The DTC’s fleet has carried out more than 12 million trips, and lifted about 21 million riders during Q1 of 2016,” said Dr. Yousef Al Ali, CEO of Dubai Taxi Corporation.
“The Customers’ Care Centre and CRM System aim at providing additional service channels to ensure constant communication between the DTC and customers in line at world-class standards and practices in implementation of government directives to bring happiness to people. The DTC assigns top priority to customers’ happiness in line with the objectives of Dubai strategic plan. The Center is fitted with the latest systems that facilitate taxi booking and service accessibility such as the DTC Limo App, and the electronic device deployed in service delivery outlets in malls & hotels," elaborated Al Ali.
Abdulla Al Meer, Director of Business Development at Dubai Taxi Corporation, said: "The Customers Care Centre and Customers Relations Management System are intended to enhance the integration & offering of DTC’s customers’ services through a single window. To serve all DTC customers & provide necessary support for the use of the latest technologies, the Center has to be operated round-the-clock by a dedicated & competent team.
The Team has to identify customers’ needs in a creative manner using multiple communication channels such as the website www.dubaitaxi.ae, or Customers’ Service Center 042080555. Accordingly, the system generates a uniform database for each customer, saves all details and then exchanges information in coordination with the DTC's relevant departments. This will ensure quick access to callers' data, identify their needs, and improve the accuracy and follow-up of inquiries, besides generating analytical reports for use in improving, supporting and marketing DTC’s services aimed at addressing customers' expectations and needs.
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