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RTA’s Dubai Taxi Corporation (DTC) has signed a cooperation agreement with Careem, the leading online booking provider of taxi & limousine services, whereby DTC will operate Ladies Limo service for the first time via Careem App. The agreement also provides for DTC to run ladies-dedicated service on deluxe limo driven by highly experienced female chauffeurs.
Dr. Yousef Al Ali, CEO of DTC signed the agreement on behalf of DTC and Mudassir Sheikha, Founder and Managing Director of Careem signed it on behalf of Careem. An announcement to this effect took place during a special event held at the premises of DTC in the presence of several senior officials.
“Launching the new exclusive Ladies Limo service is a further evidence that DTC is committed to delivering best-in-class services to customers, and enriching the 5-star experience to unprecedented levels. The service will be appealing to VIP ladies in quest for privacy & comfort aboard deluxe transit means,” said Al Ali.
“Partnering with DTC is pioneering step taken by Careem. Launching Ladies Limo service, branded as Amira, enhances the presence of Careem in Dubai through offering exclusivity to ladies and families service,” said Mudassir.
“Launching Amira service through Careem is a game changer of customers’ service experience. The agreement epitomizes the directives of our leadership to transform Dubai into the smartest city in the world, and uplifts the caliber of services to live up to the Happy Dubai concept,” said Abdullah Ibrahim Al Meer, Director of Business Development at DTC.
“This initiative aims to leverage the operational efficiency of DTC by ensuring the optimal utilization of assets, and adding new services through the existing resources of DTC,” he added.
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