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HE Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA), and HE Major General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, attended the opening events of the Gulf Traffic Week held by the RTA at City Walk under the theme: Your Life is A Trust. Several officials of the RTA and Dubai Police attended the event.
Al Tayer and Al Marri toured the traffic awareness stand of the RTA, which included several sections, where they were briefed by Hussain Al Banna, Executive Director of Traffic, Traffic & Roads Agency, RTA. Al Banna spoke about the Reception Point where visitors are introduced to the traffic safety strategy in Dubai and the awareness efforts of the RTA aimed at educating road users and curbing traffic accidents as well as associated fatalities & injuries. Visitors were also briefed about the Gulf Traffic Week, with emphasis on pedestrian safety in view of the rise of run-over accidents from 0.6 fatality per 100 thousand of population in 2015 to one fatality per 100 thousand of population in 2016. At the reception point, educative leaflets bearing the logo of the Gulf Traffic Week are also distributed to visitors and shoppers at City Walk.
Al Tayer and Al Marri then watched 3D canvas graphics made by a global artist in collaboration with Brand Dubai. The drawing bears the concept of pedestrian lines that take walkers to safety. Then they toured the children’s playground linked with educative concepts about pedestrians’ safety and reviewed the smart app of Salama Magazine where children are prompted to upload it to their smart devices. The app contains interactive games to bring the traffic concepts closer to children of the targeted age group (7-14 years). They also saw a pedestrian model that gives visitors an insight into the importance of pedestrian lines and the need to pay attention to them.
At the end of the tour, Al Tayer stated that pedestrian education and safety featured prominently in RTA’s strategy and was enshrined in its vision; where safety preceded the smoothness of mobility: Safe & Smooth Transport for All.
“Diffusing the traffic culture and education amongst road users is a community duty which can only be made with the concerted efforts of government & private entities and all community spectrums, especially parents. Accordingly, the RTA is keen on boosting the cooperation with the Ministry of Interior, Dubai Police General HQ, Ministry of Education as well as private and non-governmental organizations,” said Al Tayer.
Al Tayer commended the strategic partnership between the RTA and Dubai Police and the need to step up their cooperation in managing law enforcements and traffic. Such concerted efforts contributed to easing snarls and streamlining the flow of traffic at accident spots and surrounding roads, he continued.
Major General Abdullah Al Marri was delighted with the activities and events staged at RTA’s stand, as they contribute to raising the awareness of community members, particularly students who are the next generation. “The coordination and communication between the General HQ of Dubai Police and the RTA have contributed to improving the traffic safety. The two parties have successfully launched several joint traffic awareness campaigns and shared knowledge and expertise,” added Al Marri.
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