It's Beauty Salon: Professional Nail, Hair and Lash Services Across UAE
Behind 7,000+ client reviews and a 4.9-star average across five locations, It's Beauty is a salon where skilled masters, a calm atmosphere, and European sterilization standards come together under one roof. The service menu covers nails, hair, brows, lashes, and scalp treatments. Each branch runs on the same standards, whether you're in for a quick shellac refresh or a full AirTouch color session. The masters are trained in European techniques and genuinely care about the results they put out. And if it's your first visit, a discount of up to 50% is waiting across all services.
Russian Manicure, Acrylic Extensions and Nail Art Services
The nail menu is wide and honest about what it offers. Classic manicure, Russian manicure, shellac, gel polish, acrylic extensions, nail art, French, pedicure. The full list.
The Russian manicure is the signature service here, and it's worth understanding why. Instead of soaking the cuticles in water and using scissors, the technique relies on an electric e-file for dry, precise cuticle work. The result looks noticeably cleaner, and the finish holds for up to four weeks. For clients who find themselves back at the salon two weeks after a standard gel manicure, this is usually the answer.
And yes, nail art is taken seriously here too. Geometric patterns, ombre fades, minimalist single-line designs, Kylie-style tips. The gel and shellac shade selection is large enough that picking a colour won't feel like settling.
Pedicure services follow the same standard: full feet Russian pedicure with gel, classic pedicure without polish, or a simple toenail treatment. Everything is done with sterilized instruments, every time.
AirTouch Coloring, Balayage, Keratin and Hair Treatments
Hair services go well past a cut and a blow-dry. The stylists here work with AirTouch, balayage, ombre, full color, highlights, keratin smoothing, and scalp treatment courses. So whether you're changing things up completely or just maintaining a look you already love, the skill set covers it.
AirTouch deserves a specific mention. It's a coloring technique where a hair dryer is used mid-process to separate fine hairs from coarser ones before bleach is applied. The result is a soft, naturally blended gradient with less damage to the hair shaft. It looks effortless in a way that basic balayage sometimes doesn't quite achieve.
The team also takes the local climate into account when mixing colors. Heat and sun exposure affect how pigments develop and fade, and stylists trained in European techniques are aware of this. It's a small detail, but it matters when you want the color to stay true for longer.
For clients dealing with hair thinning or scalp issues, the salon offers dedicated scalp treatments and hair loss therapy sessions. Not a quick fix, but a proper course of targeted care.
Eyebrow Architecture, Lash Extensions and Lamination
Brow services here include lamination, tinting, architecture, correction, and Henna coloring. The approach is shape-mapping based on your face structure, not a one-size-fits-all stencil. Well-shaped brows change the entire read of a face, and the technicians here know that.
Lash services cover classic extensions, 2D, Russian volume, the Kylie effect, and lift-and-tint lamination. The difference between a lash set that looks natural and one that looks overdone usually comes down to weight distribution and glue quality. Both are handled carefully here, which is why retention tends to hold better than average.
If full extensions feel like too much commitment right now, a lash lift with tint is a lower-maintenance option that opens up the eye and lasts around six to eight weeks.
Sterilization Standards and Safe Practice at Every Location
This part might not be the most exciting to read, but it matters. It's Beauty follows European sterilization protocols across all five branches. Instruments are fully sterilized between clients, not just wiped. For nail and lash services especially, this directly affects both your health and the longevity of the treatment. It's something the team treats as non-negotiable, not a selling point.
Body Contouring and Wellness Treatments at Bodify Salon
For clients who also want to work on body contouring, skin tightening, or overall wellness treatments, there's a natural next step worth knowing about. Bodify is a body care and contouring salon that approaches body treatments with the same expert-first mindset. From lymphatic drainage to targeted fat reduction and skin tightening, the specialists at Bodify build programs around what your body actually needs, not a standard package. If you're already committed to looking after yourself, it makes sense to take that seriously from head to toe.
FAQ
Where are the It's Beauty locations?
Four branches are in Dubai: Business Bay (Iris Bay Tower), Dubai Marina (Marinascape Mall, Trident Tower), Internet City (The One Tower), and DIFC (Sky Gardens Tower). There are also 2 locations in Abu Dhabi. Each branch offers the complete service menu.
Is the 50% first-visit discount available for all services at It’s Beauty?
Yes. The discount of up to 50% applies to new clients across all services at all locations. It's a practical way to try two or three treatments together on the first visit.
Do I need to prepare anything before my appointment at It’s Beauty?
Nothing specific. If you have reference photos for a hair color or nail design, bring them along. It helps the master understand exactly what you have in mind and shortens the back-and-forth.
What lash options are available for a first-time client at It’s Beauty?
For a first appointment, many clients start with classic lash extensions or a lash lift with tint. Both are lower-commitment options that are easy to maintain. Russian volume is recommended once you know the style suits you.
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