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The Telecommunications Regulatory Authority (TRA) launched its information security awareness campaign “Don’t be deceived”, by organizing more than 15 live episodes on Twitter, Facebook and Instagram. The live episodes aimed to discuss the most important information security topics in order to raise awareness of public in various segments and age groups.
The campaign was implemented in cooperation with the National Emergency Response Team (aeCERT) in TRA. It has been adopted as an innovative mean for raising public awareness in line with global information security standards and practices, to protect and support the ICT sector infrastructure in the UAE from online risks and hacks of individuals, and to build a safe and secure IT culture.
Mr. Mohammed Gheyath Executive Director Information Security Regulatory in TRA said: “TRA seeks to use all available channels and platforms to communicate with the public and deliver its message of social responsibility, inspired by our wise leadership directives to enhance community’s happiness through government entities’ social responsibility. The UAE has been in the forefront of using social media to listen to people’s opinions and respond to their suggestions and comments, which lead to improving services and developing policies and methods of government work. In this context, the UAE has achieved remarkable progress in the United Nationals e-Participation Index, advancing from the 32nd rank in 2016 to the 17thin 2018, which reflects the general impression that the UAE is open to all new media platforms in communication with the society.”
The episodes have been broadcasted regularly since the beginning of 2018. The most important episodes were: Don’t be deceived, dangers of electronic games, protecting our children from cyber blackmail, WhatsApp Hacking, phishing, email security, Hemayati application, and others.
The live online episodes have gained their importance through cooperation with TRA strategic partners such as Ministry of Interior, Ministry of Community Development, Sharjah Media Corporation in addition to the UAE media sector such as Al Bayan, Gulf News and Khaleej Times. The episodes languages varied between Arabic, English and sign language to ensure reaching the widest possible segment of society.
Moreover, TRA conducted seven live online episodes during Ramadan 2018, of which the views reached more than 450,000 views on the 2-steps verification feature, smart phone updates, password variations, privacy settings, and importance of verification.
Regarding the initiative working mechanisms, Sara Al Marzooqi, Training and Development Specialist of mGovernment Programs, said: “It is important to recognize social media as a mean and not an aim in itself. It is important to use social media platforms to achieve the entities’ strategic objectives as it is unlikely to reach a complete system of any entity or department seeking to provide best services without these channels, which have become an inseparable part of our professional and personal daily life.”
TRA is one of the first government entities to adopt social media channels for communicate with the public. TRA interacts positively and actively with the public through social media channels in accordance with global best practices. TRA is also among the firsts to adopt the social media policy in accordance with the Social Media Guidelines of UAE Government entities.
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