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Meraas and Caesars Entertainment Corporation (Nasdaq: CZR), one of the world's most innovative hospitality and entertainment companies, plan to bring two luxury hotels, a conference centre and a beach club to Bluewaters. Bluewaters is the modern, family-oriented destination that is located on a manmade island off the coast of Jumeirah Beach Residence.
The plans emphasize Meraas' relentless efforts to support Dubai Tourism Vision 2020, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, by introducing the most exclusive destinations to the Emirate. For Caesars Entertainment, Bluewaters will be the first project in its plan to expand into new markets through licensing and management arrangements. Caesars Entertainment plans to offer new experiences in Dubai by applying its approach to operating integrated leisure and hospitality resorts, offering a unique mix of live entertainment, gourmet celebrity restaurants and the highest-level of service to Bluewaters guests.
Building the future
The planned collaboration between Meraas and Caesars Entertainment supports the objective of the Dubai Plan 2021 to diversify economic activities to enhance productivity and innovation, and drive sustainable development. Through such efforts, Meraas also aspires to enhance Dubai's overall lifestyle offering to reinforce the emirate's reputation as the preferred place to live, work and visit.
His Excellency Abdulla Al Habbai, Group Chairman of Meraas, said: "Meraas is dedicated to implementing the vision of our wise leadership and consolidating Dubai's status as a global tourist destination in line with the Dubai Tourism Vision 2020. We are creating unique experiences and leveraging strategic partnerships to showcase the best of what Dubai can offer to its visitors. The landmark arrangement with Caesars Entertainment, which aims to establish Bluewaters as a world-class tourist attraction with exclusive international entertainment opportunities, is a significant achievement for the emirate's thriving hospitality and entertainment sectors."
Over the past five years, Meraas has invested in an innovative AED18 billion portfolio of key leisure and entertainment projects that includes attractions such as Dubai Parks and Resorts, Roxy Cinemas, Hub Zero, Mattel Play! Town, The Green Planet, Dubai Arena, Ain Dubai, Laguna Waterpark and the latest addition – Dubai Safari.
Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai
Caesars Entertainment's entry into the region through Bluewaters is anticipated to boost the tourism industry by bringing in novelty experiences and a unique savoir-faire to the leisure and entertainment offering.
Caesars Entertainment will operate the two luxury hotels on Bluewaters. The hotels are expected to open in the fourth quarter of 2018. The exclusive 178-key Caesars Palace Bluewaters Dubai, will be the world's second Caesars Palace. It will feature one indoor and two outdoor swimming pools, a 630 square-metre spa and a health centre with stunning views of Ain Dubai, as well as six restaurants. The property will also include a dedicated event hall, a well-appointed meeting room and a business centre. It will also offer conference services and facilities. [Caesars will also operate the beach club and conference centre.]
Caesars Bluewaters Dubai, the second hotel, will feature 301 rooms, two outdoor swimming pools, three world-class restaurants, three meeting rooms equipped to provide business services, and an 850 square-metre event hall. Both hotels will have an array of excellent amenities and services and offer direct access to a 450-metre private beach.
A pioneering legacy
Caesars Entertainment occupies a meaningful role in American culture, and has had an impact on the history of entertainment. Caesars Entertainment is known globally for its diverse portfolio of offerings including its proven track record as trend-setter in the entertainment space. With global superstars signed to its roster of regular performers, Caesars Entertainment has become the third largest live entertainment promoter worldwide and its Planet Hollywood property in Las Vegas is home to the Zappos Theatre – the number one theatre venue in the world.
The collaboration is intended to provide new experiences that will allow visitors to enjoy dining and entertainment at the same time, thus enriching the offering that Meraas destinations extend to families and individuals in Dubai – comprising shopping, leisure, entertainment, hospitality, dining and cultural activities.
Mark Frissora, President and Chief Executive Officer of Caesars Entertainment said: "Through our collaboration with Meraas, we anticipate Bluewaters Island will evolve into the region's top hospitality, dining and entertainment destination. This project represents Caesars' ability to focus on our strengths in hospitality as well as reinforce our commitment and capacity to establish brands in new global markets."
Based in the United States, Caesars Entertainment is one of the world's largest and most popular entertainment and hospitality companies with eight decades of experience. Its diverse portfolio of offerings attracts more than 115 million guests worldwide, annually. The company operates 39,000 hotel rooms and suites, and more than 500 restaurants across [53] properties in five countries – the US, Canada, the UK, South Africa and Egypt. Caesars Entertainment is also one of the world's leading companies when it comes to promoting live events, and organises over 10,000 live entertainment shows each year. The company's loyalty programme has more than 55 million members.
Caesars Entertainment employs more than 64,000 people. The collaboration with Meraas is expected to contribute significantly to Dubai's economy. Through its foray into Dubai and the GCC region at Bluewaters, Caesars expects to provide a brand-new platform for local and regional talent, and elevate the region's leisure and entertainment industry to the next level.
An international tourist destination
Bluewaters is a modern, family-oriented island destination with a pioneering spirit that blends waterfront living with the exhilaration of urban city life.
In addition to luxury hotels and apartments, the island comprises 10 apartment buildings with a total of 700 units offering stunning views of the Arabian Gulf. Residential amenities include state-of-the-art gymnasiums, swimming pools, landscaped gardens, basketball courts and children's play areas.
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