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The Roads and Transport Authority (RTA) has received a delegation from the Dubai Government with the support of the Executive Council to brief them on the processes, achievements and smart services provided by the Customers Happiness Center at Al Barsha. The visit follows the recent 5-Star rating achieved by the Centre in the Global Star Rating of Services applicable to all customer service centers in the Dubai Government.
Ahmed Mahboub, Executive Director of Customers Service, Corporate Administrative Support Services Sector, RTA, said, “The visit of the delegation, which was made under the guidance of the Dubai Executive Council, aimed at reviewing the services provided by the Center to bring happiness to external and internal customers. Visitors were particularly interested in screening the business processes of the Centre, which delivers six key services encompassing 89 subsidiary services. The delegation also reviewed the flow of customer transaction processes in the Centre, which is manned by 15 employees in 15 counters.
“The visiting delegation toured the sections of the Centre and watched a movie about the achievements made highlighted by obtaining a happiness rating of 94.4%, customers & mystery shopper rating of 94.7% in addition to ISO 10001 and ISO 10002 Certificates. Classified as the first smart centre in the Government of Dubai, Al Barsha Centre offers services customised to the needs of People Determination. It had won the Hamdan bin Mohammed Smart Government Award in 2015 as the Best Customers Service Centre,” added Mahboub.
“The RTA ranks customers happiness at the top of its strategic objectives as reflected in the 3rd Strategic Goal (People Happiness). It adopts a smart and sophisticated procedural drive aligned with its 1st Strategic Goal (Smart Dubai), and 7th Strategic Goal (RTA Excellence). It always seeks to implement the government directives and enhance the image of Dubai as a city that caters to maximising customers’ satisfaction and happiness,” concluded the Executive Director of Customers Service.
At the end of the visit, the government delegation hailed the advanced technologies in use at the Centre to deliver services to the public. They stated that Al Barsha Centre had become a model in developing smart procedures for clearing transactions in record time at the highest international standards.
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