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As part of the UAE Innovation Week, the Roads and Transport Authority (RTA) has revealed the outlines of a Business Services Upgrading Project in a bid to devise the best shape of services delivered to the business sector.
Yousef Al Rida, CEO of RTA’s Corporate Administrative Support Services Sector, said: “The UAE Innovation Week is a platform of great significance & value enabling the RTA to showcase the best innovative ideas to serve its strategic objectives. The RTA is keen to improve its service offering to the business sector via an innovative action plan capable of meeting the expectations of this sector. The phases of the project focus on developing the business sector services in the future, analyzing internal capacities & customer needs, designing future services, and developing an action plan for short, medium and long-term initiatives.”
The key development programs provide for creating an organizational unit concerned with the services to the business sector, establishing a call center & happiness center for business sector customers, constructing an e-portal for these services, and appointing an employee as a manager to cater to the needs of strategic customers,” continued Al Rida.
“Each agency at the RTA has compiled an integrated study to upgrade services to the business sector in each RTA agency, improve the principles & standards for developing communication strategy with the business sector, and adopt the best practices for transforming services to a digital platform. The RTA has also set outlines of a loyalty program for the business sector through a provisional classification of accounts per transactions, along with a proposal for the principles & standards of rewarding bulk accounts according to different transaction levels.
“The business sector represents a key pillar & partner of the RTA in conducting its business and realizing its objectives through adopting the best practices to satisfy the needs and aspirations of this sector,” added Al Rida.
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