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The Dubai Roads and Transport Authority (RTA) has launched an update smart app of Salama Magazine to facilitate and speed up the experience of browsers. The updated version is enhanced with augmented reality games, which would enable this traffic safety-dedicated publication to access targeted children everywhere. The Salamamagazine App, a freeware downloadable to any smartphone or iPad, is available in Apple and Android e-Stores, where users can enter the name of the app and download it, as easy as that.
“The Traffic & Roads Agency attaches a great attention to children and is keen to furnish them with the skills & knowledge required to nurture an enlightened & traffic-educated generation through the beloved cartoon character Salama,” said Eng. Maitha Bin Adai, CEO of RTA’s Traffic and Roads Agency, “The new update will contribute significantly to realising our vision and objectives towards educating children and students in the UAE community.”
"We have a plan to raise the traffic awareness of all community members, including children, and we strive to access them through many methods and techniques using the appropriate tools. Through our ongoing studies & questionnaires, we concluded that children tend to use smart devices with games content. Therefore, we have updated the smart App that we first launched in mid-2015. We had made extensive updates such as adding smart games enhanced with augmented reality technology to bring children closer to the traffic environment and thus understand the associated rules and regulations,” added bin Adai.
“The Agency’s experts worked with tech companies to make the application faster and easier, especially when browsing the monthly magazine, which is updated on a monthly basis in conjunction with the printed version. Experts had also upgraded the home page design of the App, and introduced comprehensive changes in designs and colours in keeping with the changes in the new RTA’s corporate identity,” concluded the CEO of RTA’s Traffic and Roads Agency.
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