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A delegation from the Innovation Team of the Roads & Transport Authority (RTA) has visited the premises of City Makers, an affiliate of the Dubai Executive Council, to examine their creative design of services model.
Ahmed Bahrozyan, CEO of Licensing Agency and Leader of RTA’s Innovation Team said, “RTA delegation reviewed the methodology of the creative design of services offered by ‘City Makers’ and toured the facilities of the building (Design Studio of Customer’s Journey). The Studio boasts an innovative design befitting the process of drawing customer charts. It contains Customers House;, which gives an insight into customers’ views & perceptions and applies top-notch technologies and smart government applications in screening customers’ attitudes. The two parties explored the prospects of cooperation towards utilising the facilities of ‘City Makers’ in upgrading the scale of RTA services on offer to various community segments.
“RTA is always keen on developing pioneering solutions, plans and strategies of delivering services to all customers with the aim of boosting their satisfaction and happiness. Equally, it seeks to step up cooperation with various public entities as well as prominent international businesses of relevance, to maximise the happiness of individuals and the entire community,” added Bahrozyan.
It is noteworthy that ‘City Makers’ Race initiative had been launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Executive Council, on 9 Dec 2014. It aims to develop a creative process for relevant public entities and foster a suitable environment for cooperation in developing cracking solutions & initiatives for joint government services. It also seeks to develop an array of new & innovative government services for all spectrums of the community.
The Race, which is organised annually by Dubai the ‘Model Centre,’ avails government entities the opportunity to compete as teams rather than individual units. The idea underscores the importance of the consolidated efforts of government bodies in achieving excellent results.
The ‘City Makers’ have four-dimensional tasks namely, drawing customer’s journey, re-designing the engineering of joint government services & prioritised services in collaboration with the competent bodies, and building the capacities in drawing the customer’s journey. It also designs services and commissions studies & research in a customised Tone of Voice and builds the capabilities of frontline employees including those behind digital screens.
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