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Centrepoint, the one-stop fashion destination for an aspiring generation of shoppers across the Middle East, has launched its back-to-school collection, making stylish school essentials easily accessible to all. Products in a wide variety of latest colours, materials, patterns and textures are now available at the retailer's stores in leading malls across the UAE to help children get over their end-of-summer blues.
Celebrating contemporary youth culture through influencing the next generation's unique individual style, Centrepoint – home to household names including Babyshop, Splash, Lifestyle and SHOEMART – has specially curated a wide range of fun products for boys and girls from 2 to 18 years. Backpacks, clothes, shoes, stationery, water bottles and other accessories, featuring beloved Barbie and Hello Kitty as well as Disney and Marvel characters, among others, promise to make return to the classroom that much easier in 2018.
Simon Cooper, Head of Centrepoint, said: "Centrepoint is proud to introduce the region's most diverse selection of back-to-school products, inspired by current entertainment and fashion trends. In a bid to cater to children of all ages, this year we have included items for even the youngest school-goers. Our three proven concepts under one roof offer a convenient and value-driven retail experience. We are confident that our latest collection will resonate with shoppers across the UAE."
Babyshop's range is ideal for preschool, primary and secondary school children with a love for movies, sports and popular culture. This year's stylish yet functional school bag sets for little fashionistas comprise a trolley bag, backpack, lunch bag, lunch box, pencil case and water bottle, and depict all their favourite heroines. Girls will be delighted to see new characters from Shopkins, Miraculous Ladybug, and My Melody make their debut at Centrepoint. Meanwhile, the boys' collection will transport little men into their own tiny fantasy world. Matching sets sporting the latest characters from Avengers, The Incredibles and Transformers will thrill daring young school-goers while making learning a true joy. Brands such as Roco, and High Sierra are also making their entrance at the stores this summer, appealing to those with a penchant for modern simplicity.
For trendy teenagers looking to stand out from the crowd, Lifestyle's range of school bags and accessories is the answer. Acid-bright colours, chrome finishes, digital camouflage motifs, exotic native prints, tropical and Western rodeo styles, and varsity-inspired looks take centre stage in this year's back-to-school collection. The assortment includes popular products from coveted brands such as FCB, Franklin & Marshall, Jansport, Pepe Jeans and UEFA Champions League in striking hues and patterns. Doodle-inspired bags, journals, mugs, paper cups and pillows will appeal to the artistic soul.
For essential footwear to complete the perfect school look, SHOEMART's back-to-school collection features a durable and stylish range of basic black and white shoes in addition to colourful sports shoes from Puma, Reebok, Skechers, Kappa and Kangaroos, available in a range of sizes of up to 40 for girls and 44 for boys. Meanwhile, Children as young as two can now choose from shoes in sizes starting from 24 for the first day of pre-school. kids can also flaunt cartoon characters with popular designs, including Marvel's Avengers, Disney's Minnie Mouse, Barbie, and Hello Kitty that take pride of place on shoes and school bags alike. Furthermore, teenagers can choose from a collection of trendy schoolbags, boasting a variety of shapes and designs, from popular brands like Skechers, presenting a multi-coloured line-up fit for young artists in the making, and Kangaroos showcasing an exciting assortment of subtle hues mixed with funky prints, amongst many others.
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