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The Mohammed bin Rashid Innovation Fund, MBRIF, operated by the Emirates Development Bank, EDB, has announced its financial support for 'Lamsa', a brand and platform for children. The first of its kind in the region, Lamsa delivers diverse interactive content focused on education and entertainment for children, overseen by Finnish experts in the fields of early childhood education.
The app’s wide range of content, tailored for children aged up to 12 years old, provides creative and engages Arabic language material. With this funding, Lamsa World will expand its research and development activities, bringing advanced technologies and new characters to the region’s education.
The current fund will enable Lamsa to further collaborate with accredited experts globally and across the MENA region to continuously develop its proprietary EdTech framework that is adapted to Arabic language development needs.
"We’re excited to announce our partnership with Lamsa as they accelerate the adoption of e-learning and original digital content in the region. The MBRIF recognises the innovation at the heart of Lamsa’s product and their commitment to solving local challenges. As the fund's portfolio grows, we continue to identify and engage with entrepreneurs who are pushing the limits of innovation to bring unique ideas and solutions to life," said Haytham Kamhiyah, CEO of Emirates Development Bank.
Available across Android and iOS platforms, Lamsa World has become increasingly popular with children and parents throughout the region over recent years. In 2017, the app received over four million downloads, with total cumulative downloads now exceeding 12 million.
In turn, Badr Ward, Founder and CEO of Lamsa World, said, "There is a notable need for higher quality across the board when it comes to Arabic language. Lamsa is successfully confronting this linguistic deficit by providing high-quality Arabic language content for children throughout the Middle East. With a team of 22 experts across a range of fields from early childhood development and education to graphic design and augmented reality technologies we are delivering a cutting-edge product that has a track record in these regional challenges."
"With our roots in the UAE, we are playing a role in contributing towards the key sectors as outlined in the National Innovation Strategy, bringing the latest and most advanced mobile technologies to children’s education. As such, we are proud to have received the generous support of the Mohammed Bin Rashid Innovation Fund as we enter a new phase of our journey," he added.
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