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HE Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA), has launched the Smart Customers Service Center that operates 24/7; the first of its type across Dubai Government. The opening of the Center, which is located within the domain of Umm Al Ramool Customers Happiness Center, is part of RTA’s strategy to achieve its first goal (Smart Dubai) and third goal (People’s Happiness).
Al Tayer was delighted with the opening of the Center; which is the first of its kind that operates 24/7 in the Government of Dubai. It illustrates RTA’s efforts to realise the vision and directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Executive Council, for transforming Dubai into the smartest city worldwide. “The way to achieve this objective is to deliver services that surpass customers expectations and make people happier. The RTA has a firm commitment to improving services, simplifying procedures and saving transaction processing time to bring it at par with the top international practices,” commented Al Tayer.
Al Tayer was briefed by RTA officials Yousef Al Rida, CEO of Corporate Administrative Support Services Sector and Ahmed Mahboub, Executive Director of Customers Service about the Smart Customers Service Center. This unmanned centre has two self-service machines (Smart Kiosk); which provide a range of services for licensing of drivers & vehicles as well as services related to NOCs. It also has a top-up machine for Salik and related inquiries, and an ATM enabling clients to use their eWallets with the RTA. There is also a corner equipped with computers to enable companies to submit their transactions to the RTA as well as a vending machine that serves beverages and snacks.
Since launched in 2014, the self-service machines at Umm Al Ramool Customers Happiness Center have processed more than 16 thousand transactions. During the first quarter of this year, about 2518 transactions have been processed. Self-service machines offer a host of services such as inquiry/payment of fines, and the renewal/replacement of lost or damaged driving licenses & vehicle registration cards. It also offers an array of certificates for drivers and vehicles and enables the renewal of seasonal parking cards of all types. During the first quarter of this year, the Center was visited by 29 thousand clients, and the average processing time of transactions clocked 2.5 minutes. The Center recorded a punctuality rate in excess of 90%, and its Happiness Index amounted to 95%.
It is noteworthy that Umm Al Ramool Customers Happiness Center delivers 10 main services and more than 95 subsidiary services. It has 42 staff to run customers services during the official working hours.
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