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Points(TSX:PTS) (Nasdaq:PCOM), the global leader in powering loyalty commerce, today announced that it has launched a long-term partnership with Emirates Skywards, the loyalty programme of Emirates Airline. This partnership gives Emirates Skywards members a new way to Buy, Gift, Transfer and Reinstate Skywards miles.
By leveraging Points' Loyalty Commerce Platform services, Emirates Skywards members will be enabled to get more out of their participation by easily buying, gifting or transferring up to 100,000 miles per year or reinstating expired miles. The partnership is ultimately providing Emirates Skywards members more flexibility in managing their miles.
"We constantly look at all avenues to enhance the Emirates Skywards programme and deliver greater value to our global membership base," said Dr Nejib Ben Kheder, Senior Vice President, Emirates Skywards. "We are pleased to be working with Points to offer our members more flexibility in how they seamlessly Buy, Gift or Transfer Skywards Miles. Members can delight themselves or their loved ones with faster access to a wide choice of flights, travel and lifestyle reward experiences that Skywards offers."
"We are excited to team up with Emirates Skywards to help enhance the loyalty programme of the world's largest international airline," said Rob MacLean, CEO of Points. "Through this partnership, Emirates Skywards' 20 million members will be empowered to do more with their miles. We look forward to leveraging our platform to power new features and offer more flexibility to members."
With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services to drive increased revenue and member engagement in loyalty programs. Points leverages its platform to efficiently deliver great services, including the Buy, Gift and Transfer functionality, to more than 50 loyalty program partners worldwide.
For more about Points' Loyalty Commerce Platform, visit www.points.com.
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