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Dubai Culture and Arts Authority (Dubai Culture), the Emirate’s dedicated entity for culture, arts and heritage, has partnered with Samsung Gulf Electronics to bring digital art to SIKKA Art Fair 2018, which takes place under the patronage of H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of Dubai Culture, from 17th to 26th March at Al Fahidi Historical Neighbourhood.
The eighth edition of the Authority’s flagship Dubai Art Season initiative will feature a dedicated ‘Creatopia & The Frame Art Gallery ’, where both SIKKA and selected Creatopia digital art will be displayed on Samsung’s ‘The Frame’ TV screens.
The Frame, a TV that ingeniously doubles as a digital display for photographs and works of art, was created to seamlessly bring art into people’s homes and everyday lives. SIKKA Art Fair visitors will also be offered the opportunity to win ‘The Frame’ by entering a social media competition under the hashtag #ArtxTech.
The competition would require the visitors to visit the Creatopia and Samsung Frame art gallery and capture images of their favourite painting showcased on The FRAME and share it on their Instagram using hashtag.
Abdulla Al Hammadi, Acting Director of Projects and Events at Dubai Culture, commented, "In line with our mandate to fulfil the Dubai Plan 2021 vision for a city of happy, creative and empowered people who proudly celebrate their cultural identities, SIKKA Art Fair aims to spread the joy of art throughout the community by celebrating the region’s home-grown talents via a range of exciting exhibitions, art installations, workshops, film, music and performing arts. Our partnership with Samsung supports this endeavour by enhancing the fair’s rich programme with digital art and providing SIKKA and Creatopia artists with a state-of-the-art new medium for showcasing their work."
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