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Liv., the lifestyle digital bank by Emirates NBD, today presented its customer Muhammad Durraiz Khan with a brand new Tesla Model S, as part of the bank's recent promotional campaign.
Muhammad Khan was one of 25 finalists vying for the top prize in the grand finale of Liv.'s competition which aimed to incentivise customers to use the mobile-only banking app in a fun, gamified experience. A newcomer to Dubai, Muhammad expressed delight at winning a Tesla Model S, his first car in the UAE.
As a digital-only bank, customers were also offered the opportunity to participate by playing an online version of 'LIVINGO' with Mohammed Ajwad winning a trip for two to Georgia. Further, during the campaign period over 10,000 customers were rewarded for living the Liv. lifestyle as they traded their Livions for lifestyle experiences such as dinner vouchers, Careem rides, Anghami subscriptions, passes to premium events and entertainment zones, beauty and fitness vouchers and cash prizes, via the app's 'Liv. Wheel of Rewards'.
Seen in the picture is Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management and Jayash Patel, Head of Liv., handing the keys of the Tesla Model S to Muhammad Durraiz Khan at the Tesla showroom.
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