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Union Coop has announced its recent decision to freeze the prices of about 50,000 commodities until 2018 end. This move is one of the many in line with the company’s ‘Consumer Happiness’ initiative, a move that focuses on raising consumer satisfaction.
Khalid Humaid bin Diban Al Falasi, CEO of Union Coop, said, "This was a very well-planned move because we value our consumers, and we want them to enjoy the perks of shopping with Union Coop. Union Coop has been very careful about maintaining the quality of commodities and the happiness level of its consumers."
He further stated, "This move comes as a part of our Year of Zayed initiative, which sees us give something more to the society. As a part of our Corporate Social Responsibility initiative, this time we plan on competitive pricing to our community on quality products, so that they are able to enjoy the best shopping experience."
The move includes food items, textiles, outdoor and camping supplies.
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