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Dubai’s diverse and vibrant hospitality sector is forecast to experience strong, sustained growth over the coming years, with occupied room nights set to reach 35.5 million annually in 2019, representing a robust 10.2% compound annual growth rate (CAGR) over the next 24 months.
According to a comprehensive study of the market by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), the emirate’s room supply is set to reach 132,000 by the end of 2019, growing at a 2-year (2017-2019) CAGR of 11.1%. Meanwhile, occupancy levels are forecast to remain at an extremely healthy 76-78% despite growth in capacity, maintaining the attractiveness of the sector to hotel investors and developers. The strong competitiveness of the sector is set to continue to be fuelled by increases in Dubai’s growing international overnight visitation and targeted increases in length of stays [LOS], supported further by recent and upcoming tourism attractions and experiences. With concerted efforts to raise awareness in both established and emerging source markets, the duration of travel from new and existing segments are expected to see further growth in the medium term, positively impacting demand for room nights, which is in turn expected to outpace visitor growth over the coming 24-48 months.
His Excellency Helal Saeed Almarri, Director General of Dubai Tourism said: “Dubai’s hotel industry remains at the forefront of cross-sector efforts to drive tourism growth, as we collectively work towards realising our Tourism Vision and enable our 2020 goals. Dubai’s position as the fourth most visited city in the world and the consistent growth in overnight visitation has been achieved in large part thanks to the efforts of our committed stakeholders in the domestic hotel and hospitality sector. With international and local investors, and operators continuing to actively pursue opportunities in Dubai, we expect to see not only sustained growth in inventory in line with our projected demand for occupied nights, but also further diversification across various asset classifications, to ensure that as a city we are the most globally competitive in providing our visitors the optimal range of options that cater to their preferences across the spectrum of hospitality offerings.
“Driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, we will continue to work with stakeholders and partners across the public and private sector to ensure the hotel industry and the overall tourism sector are aligned with our strategic aspirations to be the most visited, recommended and revisited city in the world, and consequently deliver our objective to build and sustainably grow aggregate sector contribution to Dubai’s GDP.”
At the end of 2017, Dubai’s hotel inventory stood at 107,431 rooms, with the growth of 4% over the course of the year, and occupancy at a healthy and stable 78% despite the capacity increase, thanks to the 6.2% growth in overnight visitors to 15.79 million. The robust performance is particularly significant as it came amid challenging economic and political conditions across key source markets, including the volatility impact of fluctuating oil prices and Brexit. Hotels were also faced with a strong US Dollar impacting Dubai’s global price competitiveness due to the fixed currency peg with the UAE Dirham, partially mitigated by price corrections as hotel average daily rates (ADR) declined 4% in 2017 to maintain affordability vis-à-vis other tourism destinations – that said, net prices still increased by approximately 10% from 2013 to 2017 for most global consumers, but delivered 30% increase in guest traffic at paid accommodations demonstrating strong resilience.
Between 2013 and 2017, hotel inventory grew at a CAGR of 5.9% and a notable trend seen over that period was the development of more affordable mid-scale offerings, encouraged by Dubai Tourism incentives. Building on the momentum since 2013, room inventory in the 3 and 4 Star categories is projected to continue to grow at 10% and 13% respectively through to the end of 2019. This diversification of the hotel sector is part of the strategic focus on widening Dubai’s tourist base, enabling the city to attract larger volumes from new market segments across diversified source markets as evidenced by some clear preferences witnessed for more value-friendly options suitable for longer stays and larger party sizes from key demand pockets. Visitors are expected to continue to gravitate towards options that offer flexibility, diversity, and value, particularly in light of the continued growth in the family audience, and the emergent rising share of the FIT (families and independent travellers) segment from high growth Asian markets.
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