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In line with the strategic trade and creative alliances between the United Arab Emirates and China, Dubai Design District will host 1,500 families from across China for the KIDS FASHION FAIR event, welcoming fashion designers from around the world to kick start the first international fashion week for children in partnership with Showkids, the premier Chinese platform connecting the children's fashion and modeling elite through five continents.
The event will take place from 23 to 28 February 2018 in d3 and City Walk. The component at d3 will overlook The Block at d3's Waterfront between 24 to 26 February and is supported by Department of Tourism and Commerce Marketing (DTCM), Dubai Design and Fashion Council as well as Union Pay.
Mohammad Saeed Al Shehhi, CEO of d3, said: "We are delighted to welcome the Kids Fashion Fair event and all of the families that have travelled to Dubai, to d3 and we hope that everyone will sample our vibrant and creative community. It is an honour to celebrate the auspicious occasion of Chinese New Year and a pleasure to host this event in the district."
This exciting televised family event will feature numerous Chinese and international designers along with the participation of local multi-brand stores such as Level Kids. Some of the named children's designers include Judy Fan, Amelie Wang, To Be @Thrill, Wannabebe, Nancy Vuu, D-Harry, Beauty Berry, Sunhaitao, Dorm Kids, Hongstar Kids and Stephanie showcasing their latest collections in this truly unique event.
Local d3 restaurants and eateries have developed special kid-friendly Chinese-inspired dishes to welcome the visitors and "Year of the Dog". Other attractions include dragon dancers, face painting, and photo booths, with the highlight being the Kids Fashion Fair Awards ceremony at d3 on Sunday, 25 February that will draw the participation of notable local jury members.
Dubai is home to nearly 300,000 Chinese residents and is quickly becoming China's preferred tourist destination. Asia's popular credit and debit card issuer, UnionPay, has been working with the district's retailers and restaurants to facilitate and support seamless customer transactions.
KIDS FASHION FAIR is part of wider Chinese New Year activities spread out across Dubai with a packed schedule of family-friendly entertainment and events.
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