Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region,has announced the launch of a comprehensive financial education programme targeted at young adults as part of its continued commitment to furtheringthe financial wellness of individuals and families in the UAE.

The week long web-based programme, delivered by Kids Finance Initiative, will be held in collaboration with ten leading schools in the UAE including:Dubai Gem Private School, The Elite English School, St. Mary’s Catholic High School, GEMS Modern Academy, GEMS New Millennium School, Middlesex University Dubai, and The British University in Dubai. Participants will include students from grades 11 and 12, targeting nearly 300 students in all.

The education programme is among several key initiatives undertaken by Emirates NBD to foster financial wellness in the UAE. In addition to dedicated literacy programmes in the month of April, the bank carries out year-round efforts to educate and engage its staff as well as members of the public onfinancial and security awareness campaigns. Emirates NBD aims to continue to expand the financial education programme by reaching out to additional schools across the UAE.

“Adopting good financial habits at an early age is among the building blocks of long-term financial wellness. As one of the UAE’s largest banks, we are delighted to take the lead in helping students in the UAE develop a stronger financial foundation,” said Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD.

“We have a long-term commitment to promoting financial wellness and our comprehensive programme has been designed to create impactful behavioural change among young adults via skilled educators and tried and tested learning tools. We look forward to continuing to invest in programmes that will contribute to the financial wellness of the UAE’s citizens and residents,” added Sarkar.