Dubai Duty Free and Moët Hennessy have opened a premium Champagne concept within Dubai International Airport’s Terminal 3 Arrivals Shop. The prominent space puts an emphasis on celebration and memorable moments, drawing visitors into the store with its impressive displays.

The striking Champagne concept was chosen as an exceptional opportunity to lead the retail transformation and category management project. It highlights the uniqueness of the portfolio by creating a superbly premium and personalised environment.

The store entrance features an elegant 17m Champagne wall designed and produced by Moët Hennessy. Open 24 hours, the installation showcases five iconic Maisons: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon and Krug. It provides a wide range of Champagnes including exclusive large formats, available only at this store, and offers a bottle personalisation service. The dedicated 44sqm area is complemented by an animation zone with digital screens that engage the consumers with storytelling, making each visit an immersive experience.

Commenting on the opening, Dubai Duty Free Executive Vice Chairman & CEO, Colm McLoughlin said: 'We are delighted to partner with Moet Hennessey for its new premium Champagne concept, which is one of the many new retail elements that we have introduced for the first time at the recently opened Arrivals Shop in Terminal 3.'

The new Dubai Duty Free Arrivals Shop features a total retail space of 1,100sqm, which is a significant increase over its previous retail area of 660sqm.

Terminal 3, which is exclusive to Emirates Airlines, has a capacity of 43 million passengers a year and is the busiest retail area for Dubai Duty Free, which continues to be one of the largest single airport retailers in the world with sales in excess of US$2 billion last year.