Emirates NBD continues to be the UAE’s most valuable banking brand with a USD 4.13 billion brand valuation in the latest edition of The Banker’s annual brand valuation league table. The bank also secured a spot among the top 100 global banking brands and was ranked second in the Middle East and Africa region.

Emirates NBD moved up eight spots from last year to rank 68th worldwide in the Brand Finance Banking 500, a prestigious ranking of the world’s 500 biggest banks, conducted by leading brand valuation consultancy Brand Finance and published in the February edition of The Banker.

“Emirates NBD is deeply proud and honoured to maintain our position as the UAE’s most valuable banking brand,” said Shayne Nelson, Group CEO, Emirates NBD. “Our steadfast commitment to advancing digital innovation, combined with our customer-first philosophy, community-focused initiatives, and market-leading products and services has helped Emirates NBD cement its standing as a frontrunner in the region’s banking sector. As we prepare for Expo 2020 Dubai this year, we will continue to strengthen our proposition to be the bank of choice for customers, employees and shareholders.”

Further, YouGov’s daily brand tracking tool BrandIndex has once again ranked Emirates NBD among the UAE’s 10 most recommended brands. The bank climbed four places to place 5th in the 2019 UAE Advocacy Rankings.

Emirates NBD delivered a robust set of results in 2019, achieving a record net profit of AED 14.5 billion and total assets in excess of AED 683 billion. The bank’s balance sheet remains strong with healthy liquidity and stable credit quality. The bank marked many milestones over the course of the year, including successfully completing the acquisition of Turkey-based DenizBank in the third quarter of 2019. This increased the bank’s presence to 13 countries, servicing over 14 million customers in the MENAT region.

On the social responsibility front, Emirates NBD aligned its CSR activities with the ‘Year of Tolerance’ through continuous efforts to support people of determination via social, workplace and financial inclusion initiatives. The bank’s Careers Network initiative has helped 64 people of determination secure job offers from Emirates NBD Group or its corporate partners, while, 48% of Emirates NBD branches became accessible over the course of 2019. Further, in 2019, the bank’s award-winning Exchanger programme clocked in over 34,000 volunteering hours, with 3,139 active Exchangers and 514 volunteering activities completed.  

The recognition from The Banker follows a series of accolades received by Emirates NBD in recent months. The bank has been ranked among the top 20 in the Forbes’ third annual list of the World’s Best Regarded Companies. It was also awarded ‘Best Digital Bank in the Middle East’, ‘Best Bank in the UAE’ and ‘Best Investment Bank in the UAE’ by Euromoney Awards for Excellence 2019. The bank was recently honoured for its corporate volunteering programme for a Global Innovation Award by IMPACT2030, the corporate volunteering arm of the United Nations.