The house of Dior officially opened its first Maison Christian Dior boutique at Dubai Duty Free in Dubai International Airport on Thursday 12th of September. The ribbon-cutting ceremony took place in Terminal 3, Concourse B and was attended by DDF senior officials, headed by Colm McLoughlin, Executive Vice Chairman & CEO and the Parfums Christian Dior team, headed by Francois Demachy, Dior Perfumer-Creator.

Also present to mark the opening was Dubai Duty Free Chief Operating officer, Ramesh Cidambi, Salah Tahlak, Executive Vice President – Corporate Services, Saba Tahir, Senior Vice President - Purchasing and Christian Dior officials Frank Dagher Hayeck, Director Travel Retail, Africa, Middle East & Indian Subcontinent and Ingrid Pineau - Commercial Director - Travel Retail Middle East & Indian Sub-continent.

Designed to evoke the look of a Parisian home, Maison Christian Dior houses a remarkable range of fragrances, candles, soaps as well as body creams. All fragrances have been created and supervised by Francois Demachy, to celebrate a resolutely contemporary French Art de Vivre., which are now available for all departing passengers in Concourse B to enjoy and cherish.

Commenting on the opening Mr. McLoughlin said, 'We are delighted to see the opening of this elegant retail outlet which is right in the heart of our busy Concourse B. We believe that this is the kind of retail experience that our customers want to see, and I am sure that it will surprise and delight them.'

Mr. Demachy said, 'I am very pleased to celebrate the opening of this new Maison Christian Dior Boutique. Dubai Duty Free is a key partner for Dior and we are extremely happy to offer the opportunity to all passengers to discover the full Maison Christian Dior fragrances along with my latest creation 'Spice Blend'. I wish all the best to Dubai Duty Free and Dior Travel Retail Middle-East with this new beautiful boutique!'

Maison Christian Dior extends the celebration of perfumed pleasure, whether buying for oneself or for a loved-one, for the joy of returning to a favourite scent, or for the thrill of trying a new composition. Armed with these highly desirable objects, Maison Christian Dior is a place where finding pleasure and finding the perfect gift merge and become one. At Maison Christian Dior, the possibilities are infinite, as perfumes live alongside an entire family of fragrant creations.

Since 2006, François Demachy has enjoyed immense creative freedom in composing Dior perfumes. Today, Maison Christian Dior is his ideal playing field, providing him the opportunity to continue exploring fragrant territories that are as personal as they are audacious.

To fill this fine Maison, he has created a large and luminous universe encompassing a warm and boisterous extended family of fragrances that unfolds itself. A colourful profusion of shimmering shades transforms into emotions and sensations. Soft pink Rose Gipsy is an ode to Grasse's queen of flowers; sparkling green Lucky reveals a modern Lily of the Valley that is somewhat hidden; golden Jasmin des Anges is a call for self-indulgence, while soft violet Dioramour is like a powdered caress. The list of lively and exciting compositions to discover is a long one.