Dubai Duty Free was presented with the Chinese Tourist Welcome Awards (Silver) in the Marketing category by China Outbound Tourism Research Institute (COTRI) during the ITB China Tourism Conference held at the Shanghai World Expo Exhibition and Convention Centre.

Commenting on the award, Dubai Duty Free’s Executive Vice Chairman & CEO Colm McLoughlin said, 'We are delighted to receive the Silver Chinese Tourist Welcome Award for our strategic marketing initiatives with the Chinese market for the first time, and for being selected as one of C-Trip’s most outstanding partners outside China.'

Mona Al Ali, Vice President-HR Service Delivery of Dubai Duty Free attended the conference and received the CTW Award on behalf of the company.

Sharing his insight during the event, Prof. Dr. Wolfgang Georg Arlt, founder and director of COTRI said, 'It is encouraging to see that more and more tourism service providers on all continents are showing a deeper understanding of the specific needs and wants of the different kind of Chinese travellers. However, there is still more work to do as the expectations of Chinese are growing with the level of experience.'

Organised by (COTRI) since 2004, the Chinese Tourist Welcome Awards has recognised thirty companies and organisations from almost twenty different countries in five various categories including Innovation, Marketing, Service Quality, Internet/Media and Overall performance.

The China Outbound Tourism Research Institute (COTRI) is the world's leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market. COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing.