At the recent Superbrands UAE Tribute Event, Dubai Duty Free has received its fourteenth Superbrands Award for Excellence in Branding at the ceremony held at the Inter-Continental-Dubai Festival City.

The award was presented by the Superbrands Council in the UAE, an offshoot of the Superbrands organisation, which comprises of councils throughout the world. The UAE Council consists of senior executives from top companies within the emirates.

Commenting on the achievement, Dubai Duty Free Executive Vice Chairman & CEO, Colm McLoughlin said, 'We are delighted to receive our fourteenth Superbrands Award which is a remarkable achievement and I thank the council members and associates for voting for Dubai Duty Free. This award is essentially a well-deserved endorsement of our brand and organisation and reflects our efforts over the past 35 years.'

Present to receive the award from Mike English, Director of Superbrands Middle East was Sinead El Sibai, Senior Vice President for Marketing of Dubai Duty Free.