Dubai Duty Free’s Dior Beauty Consultant, Engelbert Chua, has been awarded the top accolade at the Dior Golden BC (Beauty consultant) awards ceremony held in Paris during the “Dior Travel Retail Convention” in February.

Dubai Duty Free’s Chua was chosen as the Dior Golden BC Awardee out of 628 Dior Beauty consultants from Europe and the Middle East. Chua’s award was the result of 12 month selection process undertaken by Dior Paris and based on a list of 8 criteria. This was then supported by the results of a Mystery Shopper survey, who awarded Chua incredibly high marks during a Mystery Shopper visit to Dubai Duty Free.

The announcement was made by Olivier Dubos:, Senior Vice President - Travel Retail at Parfums Christian Dior and Frank Dagher Hayeck, Director -Travel Retail Africa, Middle East & Indian ub-continent.

Commenting on this award, Dubai Duty Free’s Executive Vice Chairman & CEO, Colm McLoughlin said, “I couldn’t be more proud of our staff and their dedication to their work. Congratulations to Engelbert and the whole Dubai Duty Free team who are knowledgeable and passionate about our business.”

Chua, who has been with Dubai Duty Free for nine years of which eight have been as a Dior Beauty Consultant, was also presented with an expensive Dior backpack and an invitation to attend the Worldwide Brand Convention in Paris and Grasse, France in April. During the convention, Chua will enjoy a private visit to the legendary 30 Montaigne Avenue in Paris or most commonly known as the couture House of Dior.

The Dior Paris marketing team and head trainers were complimentary about Chua and the whole Dubai Duty Free “Dior Team” and wished them continued success in the year ahead. The annual Dior Travel Retail Exhibition is attended by Dior top executives, members and Beauty Consultants in retail who gathered to celebrate their achievements and success.