Dubai Science Park (DSP), a holistic science-focused business community dedicated to the development of the local healthcare sector, has welcomed Medisana, a leading specialist in home healthcare and wellness, to its growing fold of business partners. The German company aims to supply the Middle East and North Africa (MENA) region with cutting-edge products that support better health.

With a population that is increasingly seeking to incorporate wellness into everyday life, the UAE healthcare market presents lucrative opportunities. Home healthcare in particular has benefitted from the Internet of Things that has given rise to hyper-personalized wellness services. The expansion of Medisana, a pioneer within this sector and within mobile health, into the UAE highlights the strategic importance of the MENA region for the global economy.

Marwan Abdulaziz Janahi, Managing Director of Dubai Science Park and Chairing Member of the Pharmaceuticals and Medical Equipment Taskforce of the Dubai Industrial Strategy 2030, said: " The region is witnessing a stronger focus on health and wellness, stimulating reputed international companies such as Medisana to established their presence here. With its business-friendly ecosystem and access to a vast talent pool, Dubai has emerged as a regional hub for the wellness industry - a strategic sector for Dubai Science Park. "

Reiterating the significant roles DSP and Dubai play in developing the field, Walid Luka, Country Manager for the MENA Region at Medisana, said: "Dubai has a dynamic healthcare sector that stands to benefit from the increasing personalization that technology offers. regional office will enhance our capabilities in providing the end users with cutting edge technologies that will enable them to take control of their health and wellbeing.

Under the motto 'Innovation Based on Tradition', Medisana develops, markets and sells mobile health, health control, wellness, sports, therapy, healthy home and personal care products for health-conscious consumers worldwide. The company won the German Brand Award 2018 for Industry Excellence in Branding in the Health & Pharmaceuticals category.

Through Medisana's interconnected smart wellness product ecosystem, users can monitor health parameters such as Body Mass Index (BMI), muscle mass, water percentage and glucose levels, using the same app across multiple product lines. Moreover, these solutions are accessible remotely, allowing for simultaneous tracking of family members regardless of their location. This offers customers a sense of comfort, as they can reduce the number of doctor visits and use of high-performance equipment.

Currently home to over 350 business partners, DSP supports leading international companies within the science and healthcare sector in expanding their operations in the region. The holistic science-focused business community aims to contribute to consolidating Dubai's status as a preferred destination for scientific, R & D, manufacturing and prototyping activities, and provide an environment conducive to business growth.