du, from Emirates Integrated Telecommunications Company (EITC), has entered a strategic agreement with DIFC to provide services to organisations and daily visitors. In line with this agreement, du has opened a central business centre in Dubai International Financial Centre (DIFC).

Farid Faraidooni, Deputy CEO, Enterprise Solutions, Emirates Integrated Telecommunications Company (EITC), said: “In our aim to become the UAE’s telecom partner of choice, we are pleased to cooperate with organisations that share our vision and are aligned with the goals of the UAE’s leadership. Through our partnership with DIFC, we are able to support Dubai’s busiest financial district through easy to reach, value added connectivity.”

In line with Dubai Paperless Strategy, the new Business centre is first-of-its-kind to embrace advanced technology and digitise all transactions. Integrated and paper-free operations will enable the telco to provide 1800 businesses and 21,000 employees with innovative, fine-tuned business applications and intelligent digital products. du’s business centres offer tailor-made solutions that guarantee business continuity so customers can grow unimpeded by challenges of a digital future.

“It is imperative to allow companies to grow in this digital age through scalable Mobile, Fixed and Data options. du outlets are designed with customers’ needs in mind so our teams can work with you on ground to ensure that no requirement is left unmet. Additionally, we are launching new outlets throughout the UAE to make businesses more mobile, collaborative, productive, and efficient,” Faraidooni added.

The new centre features several counters to increase convenience for enterprise customers – from startups, SMEs and large enterprises – and help them operate more efficiently, collaborate more effectively, and connect better with their customers. It also has multiple bill payment machines offering a quick and easy way to pay bills. Expert staff is available to address enquiries, engage with customers and provide information about all-in-one plans and services, contributing to an enhanced customer experience.

du’s new outlet is located in Gate Building on the Marble Walk, home to more than 200 prime retail stores and over 50,000 visitors each day. The telco aims to establish business centres in accessible locations in multiple emirates this year.