In celebration of the Holy Month of Ramadan and in line with its #KeepOnGiving initiatives, du, from Emirates Integrated Telecommunications Company, launched a video with the aim of encouraging people to pass on the goodwill by doing something positive in their community. The video is just one of the many initiatives under the #KeepOnGiving umbrella that demonstrates the certain things in life that simply cannot be bought, like making someone feel that they matter and are part of society.

In addition to the video, du continues to reinforce the theme of its Ramadan campaign in a number of ways. First, by connecting people through incredible data and roaming offers, as well as the provision of high speed WiFi UAE in all locations, and the additional WiFi UAE launched across seven mosques throughout the Emirates. du has also launched a Ramadan show with each episode reuniting a person with their family, whom they haven't seen in two years. Finally, du continues to #KeepOnGiving through its annual Mawaed Al Rahman initiative, which brings together UAE residents, citizens and corporations to pack essential Ramadan food items into reusable, environmentally friendly boxes for families in need throughout Dubai and the Northern Emirates. The initiative is taking place from 20th May to 2nd June 2018 at Adhaaf Sports Club in Al Quoz Dubai. For more information and to register as a volunteer, please visit du.ae/Ramadan.

The act of giving is the greatest gift we could have. It's up to all of us to do everything we can this Ramadan to keep on giving