The Roads and Transport Authority (RTA) has launched on May 2 a new phase of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for V-Coded plates. The initiative avails clients the opportunity to choose five-digit vehicle plates bearing this code and personalised to resemble important dates & events in their lives such as birthday, employment day, wedding day, and graduation day, among others. The available numbers relate to the period from 1967 to 2018.

Sultan Al Marzouqi, Director of Vehicles’ Licensing at RTA’s Licensing Agency, said: “The V-Coded number plates will be issued, as available, bearing dates from 1967 to 2018. The total cost of the plate is AED 1670. Customers can source their number plates directly from Customer Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae) or the smart app ‘Dubai Drive’.

"Launching this phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative, follows the remarkable response generated by previous Codes. The initiative reflects the core role of the RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised & important numbers for their vehicle plates,” concluded Al Marzouqi.