Ithra Dubai, the real estate developer wholly owned by Investment Corporation of Dubai (ICD), and owner and manager of the Waterfront Market, today announced that it is collaborating with Dubai Municipality (DM) to ensure food safety, quality, and freshness are maintained at the Waterfront Market (WFM) via the implementation of a tailor-made inspection program to the highest of international standards. 

The collaboration with Dubai Municipality will add yet another layer of trust to the operations at the Waterfront Market and enhance consumer confidence when dealing at the Market. Ithra’s initiative to bring Dubai Municipality on board at this early stage of commencement of operations at the Market, which provides produce to local and international markets, reflects the values of commitment, sustainability, and transparency that are core to Ithra Dubai’s DNA. This move will further establish the WFM credentials as a fresh food and lifestyle venue of international standard.

Ithra quote: “The Waterfront Market is an anchor project for Ithra Dubai,” says Issam Galadari, CEO of Ithra Dubai. “It reflects our commitment to developing the kind of real estate that enriches the lives of people living and visiting Dubai, offering all a high quality experience to match their expectations and lifestyle. The Waterfront Market is built and operated to the highest international standards in the field, both locally and internationally. It therefore adds to Dubai’s coveted position in the world,” he added.

Part of the wider Deira Enrichment Project, the Waterfront Market enhances the fresh food shopping experience and creates an environment for local fishermen, butchers, fruit and vegetables, and dry goods traders to grow and thrive. The new home to the landmark Deira Fish Market, the Waterfront Market blends local heritage with an international mix of fares, events and experiences, making it the preeminent dining and entertainment destination in Dubai.

Quote from DM: “As part of its strategic plan, Dubai Municipality is committed to protecting the public health and safety throughout the Emirate. So, DMteamed up with Ithra Dubai to ensure that all WFM establishments comply - at all times - to the applicable standards and specifications.   Through DM’s collaboration with Ithra Dubai, its unique procedures and competent staff, the shopping at WFM will remain an exceptional experience for all residents and visitors to Dubai. Also, the Municipality is responsible for ensuring the compliance of establishments to the decrees and procedures pertaining to conserving the marine environment and endangered species. We are really satisfied with the collaboration with Ithra Dubai which will reinforce Dubai leadership as an international trade and tourism hub.

Since its opening in June 2017, the WFM has received great acclaim both locally and internationally. The freshness and diversity of its products and services, from food and fish markets to retail outlets, in addition to the impeccable and hygienic presentation of the stalls has given the Market a reputation that has, in record time, succeeded in attracting visitors not only from across Dubai and the UAE, but from all around the world.