Etisalat today announced the opening of its ultramodern ‘Open Innovation Center’ in Dubai taking the lead in creating a hub to showcase the most innovative solutions and help drive digital transformation by enabling the use of latest technologies.

The Open Innovation Center is a first of its kind in the region showcasing digital innovation, its capabilities and how digitalization can come to life for all Etisalat customers and partners. These businesses will have the opportunity to experienceEtisalat solutions applied to real-world scenarios and get a comprehensive view of technologies that deliver concrete business outcomes.

This initiative is in line with the UAE Vision 2021, where the national innovation strategy has identified digital technology as one of the top seven primary national sectors.

Saleh Al Abdooli, Group CEO, Etisalat said: “In today’s digital age, it is essential to show how innovative solutions can be applied in the business environment and become a digital reality. Etisalat’s corporate strategy is focused on ‘Driving the Digital Future to empower the society’ across our customers and enabling them with solutions and services on this digital journey. The opening of Etisalat’s ‘Open Innovation Center’ will set a benchmark in the industry by focusing on delivering solutions that create growth opportunities for governments and businesses by incorporating digital technologies to serve their customers in this digital era.”

Etisalat’s Open Innovation Center highlights all the key digital technologies that will give businesses the capability to drive the digital future. This ultramodern facility features the latest solutions, an interactive technology demonstration lab, where Etisalat customers and partners can witness the showcase of these services and technologies. The center will have access to the best digital experts, digital assets and platforms with digital value propositions focusing on mobility, cloud, datacentres, digital security, digital marketing, digital payments, M2M and IoT.